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Golf Marketing Blog — Smart marketing is like smart golf.
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You all know what happens when you don’t think through a golf shot before you swing.
Even if you hit it well you can put yourself in a bad spot.
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That’s how most golf companies handle marketing — ready, fire, aim at impossible flagsticks.
At Birdie Ops it's strategy first, then execution. Smarts before art, every time. ​Read on, and see how we think.
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How to work effectively with a creative marketing firm
I've never encountered a business owner who does not have some sort of gripe with marketing firms. (Granted, there are a lot of flaky...
montagnedesign
Mar 243 min read
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Rethinking website design
In the advertising industry big ideas are the currency of success. Doesn't matter if you're working on an ad or a golf course website,...
johnf738
Mar 113 min read
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The ABCs of golf marketing...
The marketing industry is inundated with acronyms. Every year we hatch even more hair-brained letter combinations... way too many to keep...
johnf738
Feb 73 min read
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Why golf brands need marketing strategy AND tactics.
Seems there’s some confusion about the definition of marketing tactics vs. marketing strategy. For example, I saw a blog recently titled...
johnf738
Jan 293 min read
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How to judge your advertising
When you grow up on the creative side of the advertising industry you learn the hard way, how to judge your own advertising. Because the...
johnf738
Dec 28, 20244 min read
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Overlooked marketing opportunities for golf courses.
At Birdie Ops we're always looking for opportunities missed. Here's one that's all too common for golf course operators: The score card....
johnf738
Nov 21, 20242 min read
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Paralysis by Analysis in Golf Marketing
Every golfer knows what happens when you start overthinking things. Thanks to new technology, golfers can now get tons of data on every...
johnf738
Oct 15, 20244 min read
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Want better advertising? It's not "just the facts."
Learn how to go beyond the facts and features in your golf industry advertising.
johnf738
Sep 18, 20243 min read
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Marketing in the golf world... Monkey see, monkey do.
lind mimicry will not serve you well in golf or in marketing.
johnf738
Sep 12, 20242 min read
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Defining "quality" in golf industry marketing content
Three keys to creating better golf industry marketing content.
johnf738
Sep 3, 20243 min read
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Golf Industry Marketing terms — What the heck's a brand strategist?
I recently ran across this graphic (below) from a marketing person who teaches marketing people how to market themselves more...
johnf738
Aug 30, 20243 min read
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Why you need better "content" for your golf brand.
I hate to say it, but the marketing world is teeming with nonsensical acronyms, vague industry jargon and just plain bullshit. (Kinda...
johnf738
Aug 25, 20243 min read
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Golf lesson effectiveness - 1 reason why lessons seldom stick
It's estimated that less than 20 percent of the 26 million golfers in the U.S. have ever taken a hands-on, in-person golf lesson. What's...
johnf738
Aug 21, 20245 min read
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Challenger brands - How to compete with the Big 5 in golf
Companies like Wilson, Mizuno, Tour Edge and PXG are all fighting for a small sliver of the last 10% of market share.
johnf738
Jul 31, 20243 min read
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How to build a golf brand — First, own an idea.
How to build a brand in the golf industry. Start with a core brand idea that's genuinely different.
johnf738
Jul 1, 20242 min read
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What do marketers, economists and golf instructors have in common?
9 out of 10 instructors devoutly believe that his or her way is the best way. The only way, in fact.
johnf738
Jun 11, 20242 min read
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Dress codes in golf - managing brand image at golf courses
managing brand image - perception of dress codes at golf courses
johnf738
May 7, 20244 min read
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Brand identity design in the golf industry: No trees please.
Never underestimate the lingering power of brand identity design. Especially a bad one. Decades after you've completed that all-important...
johnf738
May 7, 20246 min read
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A collision of cultures at Nike Golf
Why the world’s greatest athletic brand couldn’t win in the golf equipment market. There’s no doubt that Nike is one of America’s most...
johnf738
Nov 14, 202311 min read
10 views
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Marketing's a lot like Golf. Everyone's on the struggle bus.
I've never met a business owner or entrepreneur who's completely confident with their marketing game. Just as I've never met a golfer...
johnf738
Nov 7, 20234 min read
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