Give golfers what they really want. Before they even arrive.

The fact is, a golfer’s experience begins well before her tee time. And chances are, your website is not improving that initial experience.

Core golfers — those frequent players who spend all the money — want insider information that’ll help them play better.

They look for it on club websites, but they’re almost always disappointed. Here’s what we’ve heard about that in surveys across the country…

“I’m a member of a famous club in Palm Springs, and our website does nothing for me. It’s not even helpful for my guests that come from out of town. They don’t even know which course to play first, and which one to avoid.”   

“I’m not that good, so I need all the help I can get before I play a course for the first time. A little guidance would be nice. I’ll probably still suck, but at least I’d know what I’m in for.”

“My husband and I travel all over the country playing golf. If I’m going to some famous resort course, I might find something helpful on YouTube, but that’s pretty rare. Most of the time, I’m flying blind. I would love to have more course details before I arrive.”

At Birdie Ops, we specialize in website content that core golfers and club operators can rely on.

Our Buried Lies & Beauty Shots™ content sets the tone for a great golfing experience and helps bring customers back, again and again.

Here’s what Birdie Ops content will do for your course operation:

• Differentiate your club from all the competitors.

• Show-off the beauty of your course and your Super’s great conditioning work.

• Give members something to promote to their friends.

• Help you sell more memberships and book more tee times.

• Position your pro as honest, insightful and approachable.

We’ve done our research. We know what golfers want, and what’s missing from most club websites.

Doesn’t matter if it’s Cypress Point or a busy municipal course, the problem is the same.

Every golfer knows how it feels to end up in an impossible place on a golf course.

Like where you have to play backwards out of a bunker, or play off the back deck of the house you just hit.

That’s golf. We hit bad shots and we take tremendous pride in our recoveries.

We also take great pride in the beauty of our golf courses.

That’s why Buried Lies & Beauty Shots resonates with golfers and with course operators alike.

Buried Lies & Beauty Shots™ can be executed in an entertaining video format or as written content for your web site, complete with award-winning copy and gorgeous, professional photography.

Either way, it portrays your course in the best possible light while providing honest-to-goodness course management tips that’ll help people play better.

It’s exactly what a good caddy would tell them… where NOT to go, and what to do if you end up between a rock and a hard place.

The message is simple… “Come here to play golf. It’s beautiful. But whatever you do, avoid these spots.”  

We’re offering a simple solution to this content gap that does not require a whole new website. Just add the right content.

There are three options for “Buried Lies & Beauty Shots”™  

Traditional Web Content Version

2500 words of expertly written copy PLUS professional photos that illustrate the main points of the story. Two-person creative team: Writer and art director/photographer.

Video Only Version

This is a great option for course operators who already have a YouTube presence. This is not just some kid with a drone. It’s a creative team with a seasoned golf writer, art director, professional videographer, and all the necessary supporting cast and crew.

Optimal Content Combo

It’s always best to present content in multiple forms. Written content for the SEO value, plus video for the ease-of-use and entertainment. This option includes written copy and still images, PLUS we shoot and produce a stunning video version of the story.  

Pricing varies depending on your location and specific course requirements. Call or email me for a price quote... it's more affordable than you think!

Contact: John Furgurson 541-815-0075.  johnf@birdieops.agency