About Us | Birdie Ops Agency

The Brand Masters Behind Birdie Ops

John Furgurson — Thinker, Writer, Leader, Yip Beater.

John has been building golf brands since the days of persimmon woods. He's a master strategist, award-winning writer and C-level marketing generalist who can manage every facet of your branding effort. He also wrote the only golf book that's guaranteed to NOT mess up your swing... The Forget-About-It-Guide To Better Golf.

Mike Houska — Golf Photographer, Visionary, Seeker of Good Light.

As a commercial photographer for more than 30 years, Mike splits his time between his studio and mother nature. Product photography one day, and crack-of- dawn beauty shots the next. All with the same purpose in mind... to portray brands in the most splendid light and and increase sales for his clients.

Matt Montagne — Art Director, Designer, Master of the Butter Cut.

Matt is a master designer, art director, and brand builder with an eye for exquisite detail. (Look closely at the paint job on a Nike Covert driver. That's Matt's handiwork.) He was an instrumental force at Nike Golf where he was the Creative Director in charge of all visual branding. He can bring the same kind of vision and executional discipline to your business.

The Idea Behind BirdieOps

The marketing world is full of half-baked theories and quick-fix promises. Just like golf.

When you're trying to level up it's easy to get stuck on a merry-go-round of experimentation...

You can take classes, watch videos, and accumulate a lot of knowledge, but never see any progress.

With BirdieOps, you’ll have a better approach to marketing.

Not a tactical, knee-jerk approach like everyone else.

A well-strategized, highly creative approach that puts you squarely in scoring position.

It’s consistent. It’s brand-focused. And results driven.

The Beliefs That Guide Our Results

We believe the golf world is changing rapidly, dramatically and permanently.

The paradigm is shifting, and you don't want to be left behind. If you want your brand to be relevant 10, 20 or even 50 years from now, you have to start doing things differently. Right now.

We believe that branding is bigger than marketing or design.

Branding touches every phase of your golf operation. A brand-first mindset guides your marketing tactics, improves the customer experience, differentiates you from the competition and attracts tremendous attention.

We believe a hybrid agency is way overdue.

Marketing consultants deliver hefty reports that usually just sit on the shelf. All strategy, no execution. Design firms are just the opposite — all execution and no strategy. At BirdieOps we bridge that gap. Web dev firms offer high-tech bells and whistles, but you’re responsible for the strategy, content, and imagery. Who has time for that? Highly specialized “digital agencies” force all their clients to use the same tool. It’s like playing an entire round with just your putter. A hybrid agency run by seasoned pros is a better approach.

We believe creativity is the ultimate business weapon.

Inspired, creative thinking is behind every great brand, from Apple to Zappos. But we also believe that it’s hard to be creative when you’re up to your neck in day-to-day operations. Most business owners and golf course operators need a creative spark from an outside source. Like the team at BirdieOps.

We believe strategy is a creative exercise.

Strategy drives the execution that produces results. If your golf business has a me-too strategy, no amount of creative trickeration is going to produce the outcome you’re looking for. Creative strategy plus creative execution is a formidable combination — and very few agencies can provide both.

We believe Design belongs in business school.

Tom Peters calls it “the soul of new enterprise.” It’s Design that differentiates the world’s most valuable brand – Apple. It’s Design that made Nest a billion dollar brand. Design evokes passion, emotion and attachment… all required elements of great golf brands.

We believe that process matters - In golf and in business

A good round of golf often hinges on how well you stick to your process. Branding is a service business, so how we work is often just as important as what we produce. For us, it’s insight first, then execution. Every time. It's a branding process designed specifically for the nuances of the golf industry. It produces maximum results with minimal headaches.

The Brand Masters Behind Birdie Ops

The Idea Behind BirdieOps

The Beliefs That Guide Our Results

Our Clients