Golf Marketing Blog — Smart marketing is like smart golf.

You all know what happens when you don’t think through a golf shot before you swing.

Even if you hit it well you can put yourself in a bad spot.

That’s how most golf companies handle marketing — ready, fire, aim at impossible flagsticks.

At Birdie Ops it's strategy first, then execution. Smarts before art, every time. Read on, and see how we think.

Marketing's a lot like Golf. Everyone's on the struggle bus.

I've never met a business owner or entrepreneur who's completely confident with their marketing game. Just as I've never met a golfer...

johnf738

Nov 7, 20234 min read

The difference between marketing, advertising and branding in the golf world...

I get a lot of questions when people I tell people I have a branding agency for golf companies. "What, like golf hats and embroidered...

johnf738

Nov 6, 20237 min read

Does advertising really work in the golf business?

Every business owner on earth has asked this question at some point or another... "Does advertising really work? Am I wasting my money?...

johnf738

Oct 25, 20238 min read

Fear of loss in golf advertising — Another effective angle of attack

Fear of loss in golf industry advertising.

johnf738

Oct 20, 20234 min read

Branding in the golf industry — the words matter

If you're not careful, branding in the golf industry can be a huge pain in the ass. Here's a worst-case scenario that every business...

johnf738

Oct 17, 20236 min read

Brand Relevance - one of the 3 ABCs of golf industry marketing.

RCD — Relevance, Credibility, Differentiation. These are the ABCs of golf industry marketing. They are the fundamentals, like Grip, Aim...

johnf738

Aug 31, 20233 min read

Marketing Myopia in the golf business

How you see things — your unique point-of-view — skews everything you do. You can't escape it. Whether you need to launch an ad campaign...

johnf738

Aug 24, 20235 min read

Branding Strategies in Golf — Under Armour's Blue Ocean Strategy

Kevin Plank, founder and former CEO of Under Armour, loves to tell the story of his origin as an entrepreneur. And it always revolves...

johnf738

Aug 24, 20233 min read

Build credibility for your golf company - one story at a time.

I suspect that your business is not like Walmart or Dick's Sporting Goods. You can't spend a half a billion dollars a year flooding the...

johnf738

Aug 20, 20235 min read

Branding Strategy for golf businesses - almost too many birdie opportunities

I love this saying: "The main thing is to keep the main thing the main thing." I think Steven Covey coined that one, and when you boil...

johnf738

Aug 11, 20234 min read

Golf marketing firms vs. branding agencies - What's the difference?

A lot of questions arise when people ask me “What do you do?” “I have a branding agency.” “Oh, like cattle branding?” “No, like Pepsi...

johnf738

Aug 9, 20236 min read

How to improve the image of your golf company - Cut the cheese!

There's an old saying... If you control your image, the market will follow. If you want to improve the image of your golf business the...

johnf738

Jul 19, 20235 min read

Rebranding in the golf industry — learn from Subway

Let's face it... Rebranding in the golf industry can be a costly pain in the ass. It's probably the last thing that most CEOs or golf...

johnf738

Jul 16, 20237 min read

Golf industry marketing strategy — copycats & kickassery

Let me tell you a story that illustrates the shortcomings of the typical golf industry marketing strategy... I just bought a new driver....

johnf738

Jul 12, 20239 min read

Rule #1 for advertising golf destinations: Try not to turn people off.

I seldom critique ads. It’s just too easy to nit pic the details like an idiotic headline or the lazy use of stock photography. But some...

johnf738

Jul 12, 20235 min read